Senior Creative Leadership. Zero Agency friction.
Creative Director, Content Specialist & Brand Marketing Strategist
Senior Creative Leadership. Zero Agency friction.
Creative Director, Content Specialist & Brand Marketing Strategist
About
I am Andrew Keep. I help ambitious businesses, creative and production agencies turn complex brand challenges into growth opportunities through marketing strategy, design, content and creative direction.
With two decades of enterprise experience for brands like Disney, Apple, Sky, BBC, Channel 4, and Nintendo, I partner with business leaders, agency heads, and production teams to turn complex creative challenges into high-impact campaigns.
What I Offer
I align your brand positioning with real commercial goals and build creative that actually drives revenue.
Two flexible freelance ways to we can work together:
1. The Strategic Growth Framework:
Help you create a complete, single project creative marketing playbook and messaging system for your team to execute.
2. Fractional Creative Director:
Ongoing senior leadership support, direct content campaign oversight, and a vetted specialist team assembled around your exact needs.
Why I Offer It
Audiences have evolved and need content in different ways for your business to appeal to them directly.
Large ad agencies charge high fees to cover heavy overheads with slow timelines. Freelancers will often execute single briefs in isolation, without always knowing or understanding the wider commercial strategy.
What if there is a leaner, better and more efficient way?
I bridge that gap, delivering enterprise level marketing strategy and creative support without the heavy overheads. You get senior executive direction and high impact creative at a fraction of the traditional cost.
My Unique Experience
You receive senior level rigor, commercial strategy and direct creative delivery, minus the layers to hold you back.
I work directly with you as your strategic and creative partner.
Marketing / Content Production / Live Events / Design / Brand / Strategy / Podcast / Experiential / Graphics
BRAND EXPERIENCE
Two Ways We Work Together
1. Strategic Growth Framework
- The Problem: Your messaging is confusing, your visual identity feels disjointed, and nobody is quite sure what creative to build next. You want clarity.
- The Solution: I step in for 2–4 weeks to audit your business, clean up your brand positioning, and map out a clear creative strategy.
- The Handover: I deliver a straightforward, step-by-step playbook; complete with messaging rules, design direction, and campaign concepts and walk your team through exactly how to run it. No long-term lock-ins.
2. Fractional Creative Director
- The Problem: You’re scaling and need high-level experienced creative direction, but you don't need (or want to pay for) a full-time executive or a bloated agency retainer.
- The Solution: You retain me as your senior creative leader and hands-on brand partner. I oversee your ongoing strategy, keep your brand sharp, and make sure every piece of work hitting the market is built to convert.
- The Elastic Team: When we need heavy lifting, like custom motion design, complex web builds, or high-end video; I bring in vetted senior specialists from my personal network. You get enterprise-grade output that expands and contracts with your workload, without paying for people sitting on a bench.